$15M Lifeline: South Australia Launches Vouchers to Revive Coastal Tourism Amid Algal Bloom Crisis

October 13, 2025
$15M Lifeline: South Australia Launches Vouchers to Revive Coastal Tourism Amid Algal Bloom Crisis
  • In addition to vouchers, increased surf patrols will monitor beaches for foam and discolored water, with updates provided through the Beachsafe app and website to keep the public informed.

  • The South Australian government has announced a $15 million support program to aid businesses impacted by a toxic algal bloom, which has severely affected the coastline, marine life, and local industries since its detection in March.

  • This initiative aims to stimulate demand in the struggling tourism and hospitality sectors, particularly in coastal communities hit hardest by the environmental crisis.

  • As part of the effort, 300,000 dining vouchers worth up to $50 each will be distributed through public ballots starting November 3, encouraging visits to local restaurants, cafes, pubs, and takeaway venues.

  • The program also includes a second round of 'Coast is Calling' travel vouchers worth up to $500, available from December 5 to April 26, which can be used for accommodations and tourism experiences to promote travel within South Australia.

  • Vouchers are redeemable only within South Australia at eligible eateries and accommodations, with recipients able to upload receipts and voucher codes to receive 50% discounts, thereby encouraging local patronage.

  • Premier Peter Malinauskas described the initiative as 'unique' and a significant investment, emphasizing its goal to revive local dining and economic activity.

  • The entire package is funded equally by the state and federal governments, reflecting a serious financial commitment to address both environmental and economic challenges caused by the bloom.

  • Federal and state governments are collaborating to manage the crisis, which remains poorly understood, with scientists comparing it to the early unknowns of the COVID-19 pandemic.

  • Local fishermen and businesses, including tourism parks and fishing shops, are suffering revenue losses, with some fishermen traveling long distances to find viable fishing areas.

  • Travel vouchers will be allocated via a public ballot from December 1 to 3, with bookings required by January 19, and include options for holiday rentals like Airbnbs, aiming to boost coastal tourism.

  • The environmental crisis has resulted in the death of approximately 13,000 marine animals and has impacted about 30% of South Australia’s coastline, severely affecting seafood and tourism industries.

Summary based on 2 sources


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