Alpha Modus has filed a lawsuit alleging that Lowe's in-store computer-vision and retail-media systems, including its Dwell heat-mapping platform, Axis/Genetec camera network, Store Digital Twin, One Roof Media Network, Mylow Companion AI app, and Innovation Labs initiatives, infringe on its patents.

The patents involved protect core methods such as using image recognition and behavioral data for inventory and pricing management, delivering personalized promotions based on shopper sentiment, optimizing store layouts from traffic data, and integrating AI-driven personalization with digital marketing.

This legal action is part of Alpha Modus's ongoing efforts to enforce its intellectual property rights against companies deploying AI and computer-vision retail solutions without licensing, targeting major retailers and tech providers employing in-store analytics and personalized marketing technologies.

Investment analysts have estimated the company's fair value between $74.47 and $114.95, though some warn that recent organizational changes could impact earnings.

Despite legal and restructuring risks, the company's growth strategy remains focused on expanding AI-driven solutions, which are central to its future revenue and profit margins.

Johnson Controls has recently introduced new AI capabilities in its OpenBlue Enterprise Manager suite, highlighting its commitment to innovation in digital building management amid ongoing AI legal challenges.

The ongoing lawsuits concerning intellectual property could influence Johnson Controls' ambitions in AI retail analytics, although the company's immediate focus is on operational restructuring and integration challenges.

The patents at the center of the dispute include Nos. 10,977,672, 11,042,890, 11,301,880, 11,049,120, 12,026,731, and 12,039,550.

The company projects a financial outlook of $27 billion in revenue and $3.3 billion in earnings by 2028, with a fair value estimate of $114.95, indicating about a 7% upside from its current stock price.

These AI-powered systems are used across more than 1,700 U.S. retail locations to enhance inventory management, digital promotions, and customer engagement through real-time visual and behavioral analytics.

The systems utilize real-time behavioral and visual analytics to improve inventory control, personalized marketing, and customer engagement in over 1,700 retail stores nationwide.

By leveraging real-time data, these systems help retailers optimize store layouts, manage stock, and deliver targeted digital marketing efforts.