Greenlane Holdings, Inc. announced a $110 million private placement to fund a new cryptocurrency treasury strategy, primarily acquiring the BERA token from Berachain, a Layer 1 blockchain focused on Proof of Liquidity.

The treasury strategy, called BeraStrategy, will be overseen by CIO Ben Isenberg, with Bruce Linton as Chairman and Billy Levy as a Director, emphasizing a focus on treasury asset concentration in BERA tokens.

This strategy involves operational, accounting, and governance considerations, including on-chain verification and disclosure, as Greenlane aims to integrate digital assets into its corporate treasury.

Market response was positive, with Greenlane’s stock rising 30% in premarket trading, as investors view the shift to digital assets as a hedge against macroeconomic uncertainty and a step toward blending corporate treasury management with DeFi.

The BERA token experienced a slight price increase amid broader market optimism and institutional interest, with BERA previously reaching an all-time high of nearly $15 in February 2025.

This move reflects increasing institutional interest in altcoins, with Greenlane’s involvement validating Berachain’s potential and attracting attention from firms like Kraken and Blockchain.com.

The Berachain Foundation supports Greenlane’s strategy, highlighting BERA’s potential to benefit from institutional buy-in and expand into traditional capital markets.

BERA's price has fluctuated, with recent lows around $0.87 and support levels between $1.20 and $1.60, but the broader market's slight bounce and Greenlane’s strategy could support future gains.

The $110 million private placement was led by Polychain Capital, with participation from major investors including Blockchain.com, Kraken, North Rock Digital, CitizenX, and dao5, involving $50 million in cash and $60 million in BERA tokens.

The transaction, expected to close around October 23, 2025, involves shares priced at $3.84 and warrants at $3.83, with Greenlane continuing its distribution business alongside the new treasury strategy.

BeraStrategy’s focus on monetizing block rewards offers a unique yield generation model, differentiating BERA from other proof-of-stake chains like Ethereum and Solana.

Overall, Greenlane’s move signifies a strategic shift to incorporate digital assets into its treasury, emphasizing transparency, institutional adoption, and the potential for significant growth despite inherent crypto risks.