Hermès has appointed British-Jamaican designer Grace Wales Bonner as its new men's creative director, making her the first Black woman to lead a major European fashion house, and she officially took over on October 20, 2025.

Wales Bonner succeeds Véronique Nichanian and will oversee men's ready-to-wear, bringing her boundary-breaking style and cultural influences to the iconic luxury brand.

She expressed her gratitude and excitement for the role, viewing it as a continuation of her interest in heritage houses and her desire to disrupt classical elements from within.

Her appointment is seen as a significant step toward increasing diversity and inclusion in luxury fashion, challenging traditional norms and inspiring other brands to consider emerging talents.

Since her debut in 2017, Wales Bonner has distinguished herself with collections inspired by historical and cultural references such as Black American culture, Jamaican heritage, and figures like James Baldwin, blending classical tailoring with profound narratives.

Her work often combines refined tailoring with vintage influences, sportswear, and poetic accessories, demonstrating her versatile style and respect for craftsmanship.

Wales Bonner has collaborated with Dior, Adidas, and curated exhibitions at MoMA and the Serpentine Galleries, earning multiple awards including the CFDA Award.

Her interdisciplinary approach includes organizing exhibitions and hosting musical performances, highlighting her broad cultural interests.

Despite her rising prominence, she maintains a private persona, engaging with the public mainly through curated cultural projects.

Her understanding of current culture and previous collaborations suggest she could bring fresh ideas to Hermès, potentially boosting its relevance among younger consumers and influencing product lines like sneakers.

Her appointment, announced on October 21, 2025, marks a milestone in her career, reflecting her success since launching her menswear label in 2014 and her recognition within the industry.

Industry experts view her appointment as a strategic move for Hermès, which continues to be a leader in luxury, and anticipate it will positively influence the brand's financial performance and creative direction.