2025 NRL Grand Final: Political Power Play and Cultural Spectacle Beyond Sport
October 5, 2025
The final match between the Brisbane Broncos and Melbourne Storm, with no Sydney team involved, highlighted regional rivalries and the national scope of rugby league in Australia.
The crowd was predominantly Queensland supporters, especially in New South Wales, illustrating regional allegiances and social alliances formed around the game.
Victoria’s Minister for Transport and Infrastructure Gabrielle Williams, a Storm supporter, attended the game, exemplifying political support for rugby league.
Papua New Guinea Prime Minister James Marape’s attendance underscored rugby league’s role in regional diplomacy and Australia’s geopolitical interests.
The event served as a major social and political gathering, with media executives and leaders from both major parties present, reflecting its significance beyond sport.
Cultural symbolism was evident, with superstitions like Storm coach Craig Bellamy’s lucky wristband believed to influence team success.
The 2025 NRL Grand Final at Accor Stadium was a major event that drew high-profile political and corporate figures from across Australia, emphasizing its significance beyond just sport.
Queensland Premier David Crisafulli, Victorian Premier Jacinta Allan, NSW Premier Chris Minns, opposition figures Sussan Ley and Mark Speakman, and Papua New Guinea Prime Minister James Marape attended, highlighting the event's diplomatic and political importance.
The Australian government’s involvement in rugby league diplomacy was evident through a $600 million pledge to support establishing a PNG team in the NRL by 2028, showcasing rugby league's strategic regional influence.
The event also featured Prime Minister Anthony Albanese and Lachlan Murdoch, reflecting the event’s broader significance in media and political circles.
With an estimated 220 million Australians and Kiwis watching, the NRL’s regional popularity was underscored, demonstrating its cultural reach.
Summary based on 2 sources
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Sources

The Sydney Morning Herald • Oct 5, 2025
Albo, Murdoch . . . Allan: Inside the NRL’s grand final suite
The Age • Oct 5, 2025
NRL grand final creates unlikely bedfellows in the corporate seats