Google is partnering with the Los Angeles 2028 Olympic and Paralympic Games, Team USA, and NBCUniversal to enhance the event experience through AI and cloud technology, supporting millions of fans, athletes, and thousands of volunteers.

NBCUniversal and YouTube will collaborate to produce exclusive short-form content and digital coverage aimed at engaging younger audiences and complementing traditional broadcast coverage.

The 2028 Los Angeles Olympics will mark the third time the city hosts the Games, following 1932 and 1984, and will feature its first Paralympics, with events primarily held at existing venues to prioritize sustainability and cost-efficiency.

LA28 plans to rely on existing venues instead of building new infrastructure, emphasizing sustainable and budget-friendly event planning.

Google Cloud will analyze sports performance data for Team USA athletes preparing for the 2026 Winter Olympics and the 2028 Summer Olympics, providing insights to improve athlete training and operational planning.

Google Cloud will also process viewership metrics across NBCUniversal’s broadcast and streaming platforms, including NBC, NBC Sports, and Peacock, to optimize audience engagement.

Iowa State University has extended its partnership with Learfield for ten more years, supporting sponsorship sales and athletics, reflecting a long-term collaboration.

Cameron and Tyler Winklevoss made the largest donation in USRowing history, $6.5 million, to support the national team and renovate the USRowing Training Center.

Ferrero North America plans to spend over $100 million on sports marketing in 2026, including its first Super Bowl ad for Kinder Bueno and promotional activities around the FIFA World Cup.

Enterprise has extended its multiyear sponsorship with the NHL and NHLPA, continuing as the official rental car partner and maintaining its marketing presence at NHL events.

The Detroit Tigers experienced their smallest playoff crowd in history for Game 4 of the ALDS against the Mariners, with only 37,069 tickets sold, reflecting a decline in playoff attendance.

Analysts have a strong buy rating on Google stock (GOOGL), with a target price of $249.61 and a 2.04% upside potential, as the stock has already gained nearly 30% year-to-date.