Target’s Digital Commerce 360 ranking context is cited to situate its prominence in online retail and its AI initiatives.

Key retail tech trends highlighted include Conversational Commerce, Enterprise AI adoption, personalization at scale, and improved operational efficiency.

Key privacy, governance, and operational considerations are highlighted, including data retention, model fine-tuning, guardrails against price/availability hallucinations, inventory refresh rates, substitutions, and order adjustments.

Amazon is not participating in the initiative, with context provided by Amazon’s legal action against Perplexity.

OpenAI and Target are rolling out a ChatGPT-based retail app in beta next week, enabling ideas search, multi-item cart assembly, fresh groceries, and direct order placement through chat.

The initiative fits Target’s broader AI push across its business, including internal use of ChatGPT Enterprise to speed workflows, forecasting, and personalized experiences.

The article includes an ethics disclaimer about transparency and potential conflicts of interest to support unbiased reporting.

Note: there are duplicate brief items in the source, which appear to be formatting artifacts and not additional content.

The experience prioritizes curation, convenience, and value and aligns with Target’s holiday shopping push, leveraging its partnership with OpenAI.

Broader site context mentions other feature content, such as explorations of unused spaces and brands, but these are not part of the shopping integration.

The rollout occurs amid Target’s turnaround efforts, following declines in merchandise and store comps in the latest quarter.

There are broader implications for privacy, AI accuracy, competitive dynamics with Shopify and others, and the potential shift toward conversational commerce if AI shopping takes hold.