Brandwatch, part of the Cision family, is unveiling expanded data content and AI-powered innovations centered on Iris AI to help marketers discover, interpret, and act on insights.

At the core is Iris AI, an intelligence layer that analyzes vast data points to reveal why trends happen and to support faster, more transparent decisions.

Brandwatch asserts it has one of the industry’s largest and most trusted data foundations, merging real-time and historical social and traditional media sources.

Expanded data coverage now includes Threads, YouTube, TikTok, LinkedIn, Trajan search data, and over 70,000 trending podcasts with transcript analysis, broadening Brandwatch’s data reach.

EQS News distributed the press release on November 20, 2025, including standard boilerplate and contact information.

The core message remains consistent with product updates; the article serves as a corporate press release detailing enhancements and future roadmap.

Jim Daxner, Cision’s Chief Product Officer, frames Iris AI as a digital partner that explains, guides, and speeds up decision-making for marketers.

The expansion specifically incorporates Threads, YouTube, TikTok, LinkedIn, Trajan search data, and the analysis of 70,000+ trending podcasts with transcripts.

Brandwatch operates within the Cision portfolio, with PR Newswire distributing the release.

Brandwatch positions itself as a leading provider of social media management and consumer intelligence, trusted by a sizable share of the Forbes 100, and integrated within Cision’s family of brands.

This broader data mix enhances cross-channel insights, reinforcing Brandwatch’s ability to analyze diverse content.

The offering is presented as a comprehensive AI-powered suite for consumer intelligence, influencer marketing, and social media management, enabling data-driven strategies at scale.