Industry chatter suggests Paramount Skydance could probe broader partnerships with Warner Bros. Discovery, Comcast, and Netflix for wider rights exposure as non-binding offers window closes.

An official announcement of Paramount’s deal is anticipated after the bidding process, with updates forthcoming.

The reporting originates from Bild and Welt, prepared for Sport-Kompetenzcenter with prior publication in Bild.

There is industry speculation about Paramount’s broader European strategy, potentially tying into larger media deals and the European footprint ahead of the next World Cup.

The acquisition signals growing American interest in European football ahead of the 2026 World Cup, with UEFA aiming to boost revenue through the updated format and increased bidder competition.

Other European markets remain in the bidding, with France, Spain, and Italy in second-round bids as Paramount advances in these markets.

Paramount Skydance is positioned to secure the majority of UEFA Champions League rights in the UK, Republic of Ireland, and Germany from 2027, potentially reshaping coverage away from TNT Sports as Amazon Prime Video retains first-pick matches in the UK and Ireland, with a Wednesday shift for Germany and Italy, while Relevent handles global marketing and sales through 2033.

UK viewers would need an additional subscription to watch Champions League matches, joining existing platforms Sky Sports, TNT Sports, Amazon, and DAZN.

DAZN is reportedly awarded the Europa League and Conference League, ensuring its continued involvement in European competitions.

Paramount declined to comment publicly as bidding negotiations continue.

One top-match trial that was globally available to bidders remained unawarded.

Final contracts are expected to be signed after the tender process concludes across all markets.