AIAI—the Artificial Intelligence Association of India—has been launched as the first dedicated industry body for AI in the country, aiming to guide ethical, inclusive, and innovation-led growth across creative and technology sectors.

The association will operate at the intersection of innovation, policy, and cultural preservation, uniting voices from design, advertising, film, gaming, music, publishing, and emerging tech to shape a responsible path for creative AI.

A multidisciplinary board will govern AIAI, functioning as a policy think tank, innovation incubator, and industry forum to advance AI while safeguarding India’s cultural identity and creative talent.

Sandeep Goyal, managing director of Rediffusion, serves as national convenor of AIAI, with the governing body to be announced soon.

AIAI plans real-time policy advisories, ethical sandboxes for testing AI use cases, and a national AI incident registry to monitor issues such as bias, misinformation, deepfake misuse, and copyright concerns.

The organization seeks to bridge trust between innovation and regulation by providing real-time policy advisories, ethical sandboxes, and a national AI incident registry to guide the ecosystem as technology evolves.

The initiative is framed as a response to a booming yet regulatorily sparse AI landscape, emphasizing inclusive, bias-free growth and the protection of language, culture, and livelihoods in the AI era.

Launched amid rapid growth in India’s AI ecosystem, AIAI positions itself as a bridge between innovation and regulation and as a guardian of Indian identity, talent, and intellectual property.

Sandeep Goyal emphasizes building ethical guardrails so India’s creative industries can thrive on their own terms, signaling a proactive national stance in AI leadership.

Dr. Sandeep Goyal, Chairman of Rediffusion and founder of India’s GenAI content studio Aesthetic Intelligence Lab, leads the initiative and underscores India’s role in ethical and cultural AI adoption.

Key objectives include policy advocacy with MeitY, DPIIT, and NITI Aayog; developing ethical AI certification standards for film, advertising, music, and design; upskilling over 10,000 creative professionals in AI by 2026; incubating India-focused AI tools for content generation, translation, personalization, and storytelling; and safeguarding attribution, combating deepfakes, and evolving copyright for AI-generated content.

AIAI will promote ethical standards, digital IP protection, and efforts to combat deepfakes while updating copyright frameworks for AI-generated content.

The Governing Board will be announced soon and will include senior leaders from major corporates and creative domains.