Gen Z’s demand for transparency and authenticity in brands could influence how AI features are implemented in dating apps.

The move signals Match Group’s strategy to defend its dominant position while exploring AI ventures that could reshape the industry.

Hinge, founded in 2012 and relaunched in 2016, has renewed its mission to help people find love amid shifting public sentiment toward dating apps.

Overtone originated as a Hinge project incubated during the year, with McLeod leading a dedicated team to develop the concept.

Jackie Jantos, Hinge’s president and chief marketing officer, will become CEO, and Tamika Young will be chief marketing and communications officer; McLeod will remain as an advisor through March.

Hinge projects revenue to reach about $1 billion by 2027 under new leadership while McLeod transitions out.

McLeod founded Hinge in 2011 and grew it into a prominent Match Group brand; Overtone represents a strategic bet on AI-enabled connections within the dating ecosystem.

Justin McLeod, founder and CEO of Hinge, is stepping down to launch Overtone, an AI-driven dating service backed by Match.

Overtone is an early-stage dating service that uses AI and voice tools to foster more thoughtful, personal connections.

The story is situated within a broader tech media landscape featuring sponsor posts and podcast promotions tied to technology and entrepreneurship.

Match Group’s involvement signals strategic support and potential alignment with its dating-app portfolio, including Hinge, Tinder, and OkCupid.

Hinge’s AI feature, launched in March, contributed to a 15% increase in matches and contact exchanges in the first quarter, signaling tangible AI benefits.

AI-driven matchmaking is gaining traction across the industry, with rivals investing in AI features and new AI-first dating platforms seeking to improve first-date conversions.

There are concerns about data privacy and access with AI features, including rumors of a Tinder feature that would access users’ camera rolls.

Hinge has been rolling out AI features such as Convo Starters and AI-driven prompt feedback, with user adoption already occurring.

Match Group plans to lead Overtone’s initial funding in early 2026, taking a substantial ownership stake, while McLeod serves as chairman and remains an advisor to Hinge through March.

Overtone will be funded and steered as an independent company incubated within Hinge, focusing on AI and voice tools to help people connect.

Overtone will operate as an independent entity incubated inside Hinge during 2025, centering on AI and voice-driven connections.