The changes are framed as delivering “a bit more love” to WSL2, with positive downstream effects for the broader ecosystem of women’s football in the UK.

The Women’s Super League Championship also rebranded to WSL2 to reflect wider improvements and to boost the division’s visibility and support.

Next season will see the WSL expand to 14 teams, with up to three promotion spots and a playoff structure, driving competitiveness and investment across both leagues.

The Panini inclusion and the overall rebrand are presented as evidence of the league’s rising profile and tangible benefits for players and clubs.

Players and managers describe a shift in perception, with stronger recruitment and investment signaling a more ambitious, sustainable future for women’s football in England.

Nottingham Forest’s Amy Rodgers highlights improved recognition for WSL2 players, potential attendance growth, and the importance of connecting the pyramid from top to lower tiers for sustainability.

Commercial deals are expanding, with Nike supplying gear to all 24 clubs and Apple products provided to Durham, reflecting a coordinated branding effort across multiple leagues.

The Women’s Super League 2 (WSL2) is being rebranded to align with the WSL as part of a broader upgrade that includes higher visibility, professional standards, and expanded commercial partnerships.

New minimum professional standards have been introduced, with all games streamed on YouTube and support from the PFA, including a minimum salary and roles such as wellbeing managers and safeguarding officers.

For the first time, WSL2 players are featured in the Panini sticker album, with 64 collectibles (48 players across 24 clubs) marking a milestone for the division.

The Panini album edition includes WSL2 players and 64 WSL2 collectibles, representing every club in the division.

WSL Football’s chief revenue officer notes the aim to bring “a bit more love” to WSL2 and to unite the two leagues under a single brand to strengthen the pathway from WSL2 to WSL.