Industry context shows LG pursuing ad-supported revenue and AI-driven recommendations, which may invite GDPR and privacy-law scrutiny over non-consensual installations.

Live Plus has drawn criticism as an AI-driven data collection mechanism that tailors ads and recommendations based on on-screen content.

LG’s Live Plus feature uses on-screen content recognition to tailor recommendations and ads, described as an enhanced viewing experience, with a path to disable it via Settings on model-dependent paths.

Microsoft Copilot has appeared on LG TVs via an update with no uninstall option, triggering concerns about AI integration and autonomy on televisions.

Possible workarounds exist (factory resets, IP blocking, ad blockers) but they are imperfect and may disrupt other features.

Reddit reports corroborate that Copilot on LG TVs lacks an uninstall path, intensifying worries about privacy and control.

The update mechanism delivers over-the-air webOS updates that can introduce new functionalities, with Copilot surfaced as a core, non-deletable component.

Users can opt out of Live Plus by navigating Settings to disable data-driven personalization, depending on the model.

Regulators and consumer-rights advocates may push for uninstall options and clearer device-function guidelines as AI integrations expand.

The rollout of Microsoft Copilot on LG webOS TVs raises privacy and user-control concerns, as the app is non-removable and appears to collect viewing data for personalization through on-device AI features.

LG’s Copilot on webOS could signal a broader rollout to other Linux-based TV platforms and possibly Linux PCs, given webOS’s Linux roots and Microsoft’s aim to expand its AI app ecosystem.

The broader industry outlook reflects tension between AI advancement and user control, potentially driving demand for opt-in models or clearer user controls to protect market share.