Monterey outlines a comprehensive 2026 plan that elevates infrastructure, hospitality, dining, culture, and accessibility to bolster Monterey County as a premier travel destination.

The year is framed around heritage, adventure, luxury, and culture to attract diverse visitors and expand the county’s appeal.

A major milestone is the full reopening of Highway 1 in Big Sur by March 2026, restoring access to coastal towns, wineries, and hiking spots after nearly three years of landslide closures.

New dining experiences for 2026 include Sweet Reba’s Bakery & Kitchen in Salinas and Domaine Messier in Carmel-by-the-Sea, with Benny Walkers in Monterey launching in early 2026.

Accommodations are being refreshed or launched, such as Kimpton Mirador Pacific Grove (Winter 2026), Courtyard and Residence Inn by Marriott Sand City (January 2026), Carmel Valley Ranch with Spa Aiyana upgrades (Spring 2026), and Isabella Monterey (May 2026); Lodge at Pebble Beach has reopened with updated interiors, and Casa Palmero introduces a Wellness Mini Bar in Fall 2025.

Travel accessibility is expanding, including a new seasonal nonstop flight from Monterey to Chicago O’Hare beginning May 2026, and Laguna Seca hosting the Porsche Driving Center opening in March 2026 for track experiences.

Cultural and historical initiatives include a yearlong Monterey 1000 celebration of the county’s history and the Off the Canvas program, which spotlights local artists and stories.