Australia's Screen Industry Hits Record $2.7B, Streaming Soars Amid Shifts in Content Dynamics

December 3, 2025
Australia's Screen Industry Hits Record $2.7B, Streaming Soars Amid Shifts in Content Dynamics
  • Australia’s screen sector ended 2024/25 with a record total production expenditure of AUD 2.7 billion (USD 1.78 billion), up 43% on the prior year, driven by high-budget features and streaming/VOD production.

  • Subscription TV and SVOD spending reached AUD 492 million across 18 titles, while hours produced fell from 135 to 105; the average budget per hour rose by about 44% to around AUD 5.1 million.

  • Australian productions totalled 71 titles out of 174 in production, accounting for AUD 1.1 billion (USD 727 million) in local spend, but representing a 40% share of total expenditure, down from 50% a year earlier.

  • Public broadcasters contributed AUD 38 million (11% of first-release financing) and commercial free-to-air broadcasters contributed AUD 36 million (11%), with both sectors posting declines year over year.

  • The long-running soap Neighbours’ closure reduced FTA spend and hours, lowering total FTA hours from 276 to 191 and bringing average cost per hour down to about AUD 860,000.

  • A permanent Location Offset increase from 16.5% to 30% (backdated to July 1, 2023) and the reduction of the QAPE to AUD 15 million helped stimulate international activity, according to Ausfilm’s CEO.

  • Industry leaders note evolving commissioning behavior and new collaboration opportunities to sustain Australian storytelling, with Ausfilm highlighting resilience from continued international activity and strong tax incentives.

  • Screen Australia’s chief executive emphasized resilience and ongoing shifts in commissioning, pointing to collaborations and innovative production that elevate Australian storytelling.

  • The government introduced new local content obligations for streaming services with over one million subscribers to ensure Australian scripted content, amid inflation and changing commissioning dynamics.

  • Children’s drama saw a sharp decline, producing only five titles in 2024-25, totaling 21 hours and AUD 34 million in spend.

  • Funding for features and TV/VOD comes from Producer Offset, Screen Australia, state agencies, other government funding, international investment, and private investment, with government sources accounting for 44% of features and 34% of TV/VOD funding.

  • Australia’s children’s content fell 41% to AUD 34 million (USD 22.5 million) across four titles, including three ABC commissions and one Stan title.

  • Screen Australia plans to expand its research program under the Corporate Plan 2025-2029, including an updated Production Infrastructure and Capacity Analysis in 2026 and a forthcoming Screen Currency report to measure the sector’s value.

  • Total government support remained substantial at AUD 430 million (USD 284 million), including AUD 317 million (USD 209 million) from the Producer Offset, with post-production and VFX expenditure rising 33% to AUD 762 million.

  • Queensland emerged as the leading production state with a 34% share and record local expenditure of AUD 925 million (USD 611 million), followed by New South Wales at 31% and Victoria at 27%.

  • State-level breakdown shows Queensland at 34% of spend, Victoria at 27% (a state record of AUD 731 million), and New South Wales at 31%.

  • Drama production prices rose notably, with free-to-air averaging about AUD 860,000 per hour and cable/streaming around AUD 5.1 million per hour, driven in part by foreign/Hollywood production cost pressures.

  • Streaming platforms now account for roughly 73% of TV/VOD drama investment, reflecting premium production values and broader industry cost pressures.

  • International production contributed about USD 1.3 billion across 22 projects, including major features like Apple TV+’s Monarch: Legacy of Monsters and Peacock’s All Her Fault, with PDV expenditure up 33% to USD 504 million.

Summary based on 3 sources


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