The piece positions Edelman as a leading voice in mainstream financial planning, advocating substantial crypto exposure within diversified, forward-looking portfolios.

Edelman Financial Engines manages nearly $300 billion in assets, illustrating the scale of traditional financial influence driving crypto adoption.

Bloomberg’s Eric Balchunas notes Edelman’s endorsement marks a major shift in traditional finance, signaling growing mainstream acceptance since BlackRock’s Larry Fink statements.

Bitcoin’s recent price movements around the $81,000 to $90,000 range are described as routine for a mature asset class, not indicators of decline.

In a June white paper, Edelman recommends crypto allocations of 10% to 40% depending on risk tolerance, with guidance for aggressive and conservative investors alike.

Industry leaders are pointing to growing institutional involvement in crypto, highlighted by Harvard’s regulatory filing showing an investment in BlackRock’s IBIT and broader Fortune 500 engagement, signaling a favorable environment for crypto allocations.

This favorable climate is underscored by regulatory clarity and rising institutional interest, including Harvard University’s sizable $116 million investment in the BlackRock iShares Bitcoin Trust.

Market conditions are presented as a buying opportunity for long-term investors, with declines viewed similarly to traditional stock pullbacks.

Investors across generations are urged to consider crypto based on risk tolerance rather than age, promoting a long-term mindset amid short-term volatility.

Bitcoin’s maturation is framed by mainstream acceptance and institutional treatment akin to other asset classes, implying potential for price appreciation in coming years.

Bitcoin has fluctuated within an $81,000 to $90,000 band, which is viewed as a strategic buying window for long-term investors.

If Bitcoin reaches a $19 trillion market cap, it would imply roughly a 955% upside from its current level, underscoring highly ambitious growth expectations.