Experts warn about data privacy, potential bias or influence from partnerships and fees, and the need for transparency to maintain user trust in AI-powered shopping.

Ziff Davis—PCMag’s parent company—filed a copyright-related lawsuit against OpenAI in April 2025 over AI training and operation practices.

The development signals progress toward autonomous digital agents capable of turning information into actions in the real world, echoing interests in agent-driven systems within crypto communities.

The feature is currently available on desktop and mobile web, with plans to expand to iOS and Android apps.

There has been criticism of app suggestions within ChatGPT, including concerns about ads and user confusion; OpenAI is refining precision and adding controls to dial down or disable suggestions.

The initiative aims to personalize shopping by refining recommendation algorithms to better suit individual needs, improving convenience and customization.

OpenAI and Instacart have integrated a grocery shopping experience directly into ChatGPT, enabling meal planning, shopping list creation, and checkout within the chat interface.

This integration advances OpenAI’s agentic commerce strategy, letting AI conduct research and purchases on a user’s behalf and broadening partnerships with retailers and service apps.

Instacart is the first retailer to offer Instant Checkout in ChatGPT, with other retailers like Etsy, Shopify, and Target having various ChatGPT integrations.

Experts caution that AI-generated recipes can be imperfect and subject to errors or hallucinations, urging users to verify ingredients and instructions.

For users, the integration promises faster shopping list creation, easier offer comparisons, and one-stop ordering while highlighting the importance of data protection and transparent AI use in payments.

OpenAI is not yet profitable; the shopping integrations may involve undisclosed merchant fees and it’s unclear how quickly this could affect OpenAI’s finances.