By 2028, Hamptons expects Britain’s prices to have risen about 84% since 2010, with London remaining the highest in cash terms but its growth pace no longer the market leader.

Even as prices rise across Britain, London’s average property value will remain the highest in cash terms, projected to be about £257,000 above other regions by late 2028 due to its historically elevated prices.

Hamptons forecasts London’s long‑term growth to 2028 at roughly 84% from 2010, but its relative position could slip as affordability and policy pressures shift momentum to other regions.

Sales volumes are expected to stay steady around 1.15 million in 2026, aided by improving affordability despite economic and tax headwinds.

Overall, 2026 home sales are forecast to remain near 1.15 million, with affordability improvements offsetting macroeconomic and tax pressures.

The report notes tax policy acting as a leveling mechanism, restraining recovery in higher‑value London and southern markets while boosting affordability and resilience in other regions.

Inflation easing, lower mortgage rates, and improving affordability are seen as supporting modest growth, though policy and taxation will increasingly shape where and when buyers move.

London’s growth has been constrained by higher stamp duty and broader tax concerns, which may lock in current owners and deter new buyers, shifting momentum to other regions.

A new English high‑value council tax surcharge on properties above £2 million from April 2028 is viewed as a levelling measure that could dampen recovery in London and the South and may trigger a near‑term price correction of about 5% in the £2 million+ segment.

Overall, the long‑term pattern of price growth appears to be turning, with policy and affordability increasingly determining where and when people move.

Hamptons projects modest nationwide house price growth of about 2.5% in 2026, with London flat at 0.0% due to tax changes and other headwinds.

Regions outside London, notably the East Midlands, West Midlands, and North West, are expected to show stronger price growth, with the East Midlands leading at around 3% in Q4 2026 and 94% cumulative growth from 2010–2028.