Pegasus Airlines has agreed to acquire Czech Airlines and its Smartwings subsidiary for about €154 million, a move designed to expand its European footprint and support global growth.

The deal will close only after regulatory approvals and other customary transfer conditions are satisfied.

Smartwings operates a network of around 80 destinations with nearly 50 aircraft, including regular, charter, and private flights.

The transaction is expected to boost local economies through higher tourist spending on hotels, dining, and cultural experiences, benefiting hospitality and retail sectors.

The expansion aims to broaden European connectivity, offering travelers more route options and competitive pricing.

Industry chatter frames the deal as a turning point for Europe’s post-pandemic tourism landscape, accelerating cross-border travel within Central Europe.

Integration plans preserve brand identities while pooling resources to improve ticketing, customer service, loyalty programs, and seamless connections for travelers.

Regulatory scrutiny from EU and Turkish authorities and the complexity of integrating three different business models pose challenges for operations, fleet planning, digital systems, and culture.

Marketscreener provides additional company details and updates on the deal.

Turkish and Central European tourism should rise as routes expand to cities like Prague, Budapest, and Warsaw, increasing travel flows and supporting local hospitality and transport industries.

Sustainability remains a priority, with potential eco-friendly practices and greener technology as part of the expanded network.

Regulatory clearance will set the timeline for full integration, with operations continuing during the transition and future expansion in routes and market resilience.