Gen Z Crowns Millie Bobby Brown & Tom Holland as UK's Top Cultural Influencers
December 8, 2025
A British Council survey finds Gen Z views film and TV stars as the UK’s most influential cultural figures, with Tom Holland and Millie Bobby Brown leading, and the film/TV sector seen as having the greatest global influence potential.
Within digital creators, KSI leads with about 27.6% support, followed by The Sidemen and the Beta Squad.
Christopher Nolan is identified as the most influential filmmaker, while literature leans strongly toward J.K. Rowling in the survey results.
Brown and Jake Bongiovi announced the arrival of their first child via adoption, Brown publicly sharing the news and emphasizing family openness.
There is a shift in consumer behavior from platform-first to quality-first, with enduring franchise loyalty and a preference for celebrity over individual creators.
Millie Bobby Brown’s rise includes early crossover moments, such as her appearance in Drake’s In My Feelings video in 2018, illustrating mainstream attention.
Brown’s reported net worth includes significant earnings from Netflix roles, though she has spoken about growing up with modest means and public scrutiny over perceived entitlement.
The trajectory points to sustained screen dominance, with streaming and theatrical experiences converging and franchises expanding into immersive and interactive formats.
Brown was born in 2004 in Marbella, Spain, and grew up in the UK; her name derives from her middle name, Bonnie.
Her breakout role is Eleven in Stranger Things, with extensive film and TV credits across Modern Family, Godzilla, The Electric State, and Enola Holmes.
Brands should focus on film/TV celebrity partnerships, invest in high production values, and leverage cross-platform presence over purely digital creator campaigns.
Brown married actor and model Jake Bongiovi in late 2024, continuing a high-profile union within entertainment circles.
Summary based on 31 sources
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Sources

Evening Standard • Dec 8, 2025
Who were recognised as Gen Z’s top cultural influences?
Yahoo News UK • Dec 8, 2025
Who were recognised as Gen Z’s top cultural influences?
