Gen Z Crowns Millie Bobby Brown & Tom Holland as UK's Top Cultural Influencers

December 8, 2025
Gen Z Crowns Millie Bobby Brown & Tom Holland as UK's Top Cultural Influencers
  • A British Council survey finds Gen Z views film and TV stars as the UK’s most influential cultural figures, with Tom Holland and Millie Bobby Brown leading, and the film/TV sector seen as having the greatest global influence potential.

  • Within digital creators, KSI leads with about 27.6% support, followed by The Sidemen and the Beta Squad.

  • Christopher Nolan is identified as the most influential filmmaker, while literature leans strongly toward J.K. Rowling in the survey results.

  • Brown and Jake Bongiovi announced the arrival of their first child via adoption, Brown publicly sharing the news and emphasizing family openness.

  • There is a shift in consumer behavior from platform-first to quality-first, with enduring franchise loyalty and a preference for celebrity over individual creators.

  • Millie Bobby Brown’s rise includes early crossover moments, such as her appearance in Drake’s In My Feelings video in 2018, illustrating mainstream attention.

  • Brown’s reported net worth includes significant earnings from Netflix roles, though she has spoken about growing up with modest means and public scrutiny over perceived entitlement.

  • The trajectory points to sustained screen dominance, with streaming and theatrical experiences converging and franchises expanding into immersive and interactive formats.

  • Brown was born in 2004 in Marbella, Spain, and grew up in the UK; her name derives from her middle name, Bonnie.

  • Her breakout role is Eleven in Stranger Things, with extensive film and TV credits across Modern Family, Godzilla, The Electric State, and Enola Holmes.

  • Brands should focus on film/TV celebrity partnerships, invest in high production values, and leverage cross-platform presence over purely digital creator campaigns.

  • Brown married actor and model Jake Bongiovi in late 2024, continuing a high-profile union within entertainment circles.

Summary based on 31 sources


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