PacAve Records hosted a live Grammy Watch Party on February 2, encouraging donations for wildfire relief and donating merchandise sale proceeds to affected families.

The GRAMMYs telecast garnered 102.2 million social media interactions, marking the highest traffic ever recorded for a TV broadcast, and received critical acclaim.

The 2025 Grammy Awards, held on February 7, aimed to raise awareness and funds for wildfire relief efforts, supporting those affected and honoring first responders.

By the end of the Grammy telecast, over $24 million had been raised for relief efforts, with MusiCares distributing $2 million to wildfire victims prior to the event.

In January 2025, wildfires devastated Los Angeles County, displacing hundreds of thousands and causing significant loss of homes and jobs.

The Recording Academy and MusiCares launched a campaign to support wildfire victims in the greater Los Angeles area, reimagining the GRAMMYs telecast to focus on this cause.

In response to the wildfires, many Grammy Week events were canceled, including those hosted by Universal Music Group, which redirected resources to assist victims.

The Music Industry Studies program at the University of the Pacific also canceled its annual trip to the Grammys to focus on relief efforts, partnering with PacAve Records.

Key performances included Kendrick Lamar winning five awards, with artists like Billie Eilish and Doechii celebrating their nominations and wins, highlighting LGBTQIA+ representation.

The event featured awards in 94 categories and attracted over 13,000 attendees participating in Grammy Week events.

Three pre-GRAMMY events were held in San Francisco, New York City, and Nashville to honor nominees and support those affected by the wildfires.

The Academy's initiatives also included supporting local businesses affected by the fires and collaborating with nonprofits to donate meals to community organizations.