Metaphysic has also contributed to resurrecting deceased actors for roles in films like 'Furiosa: A Mad Max Saga' and 'Alien: Romulus,' showcasing its innovative technology.

Brahma, an AI and content technology company under the DNEG Group, has acquired Metaphysic to bolster its AI-driven content creation capabilities.

DNEG, the parent company of Brahma, is a leading VFX and animation studio, recently nominated for an Oscar for 'Dune: Part Two' and a BAFTA award winner.

This merger raises ethical and regulatory concerns regarding deepfakes and digital likeness rights, prompting Brahma to prioritize user data security and intellectual property rights.

As a prominent Indian content creation company, Prime Focus, led by CEO Namit Malhotra, is advancing generative AI to enhance India's influence in the global industry.

DNEG Group's CEO Namit Malhotra emphasized collaboration among sister companies to leverage visual effects technology in generative AI.

The film 'Here' utilized extensive AI-driven effects to depict characters over seven decades, despite its production cost of around $50 million and box office earnings of less than $16 million.

Launched in 2024 with a $200 million investment from the United Al Saqer Group, Brahma is set to receive an additional $25 million investment.

The acquisition of Metaphysic is viewed as a significant milestone in AI-powered storytelling, potentially disrupting traditional content production workflows.

Metaphysic has developed tools like Metaphysic Live, which allows real-time de-aging of actors, enhancing performances as seen in the film 'Here' directed by Robert Zemeckis.

The AI content market is rapidly expanding, expected to grow from $1.108 billion in 2023 to $5.958 billion by 2030, reflecting a compound annual growth rate of 27.3%.

Metaphysic gained notoriety in 2023 for its deepfake TikTok account featuring a realistic spoof of Tom Cruise, highlighting its expertise in AI-driven content.