Previously, iOS users enjoyed integrated access to Gemini's capabilities within the Google app, which allowed seamless transitions between search results and AI interactions.

Google has removed its AI assistant, Gemini, from the main app on iOS devices, requiring users to download a standalone Gemini app from the App Store.

However, this change may limit Gemini's reach, as many users might be reluctant to download another app.

CEO Sundar Pichai emphasized Google's leadership in AI, noting that Gemini technology is now integrated into seven products that collectively serve over two billion users.

This strategic shift reflects Google's ongoing efforts to refine its AI strategy and improve user experience.

This change was communicated to users via email on February 18, 2025, emphasizing the company's goal to enhance user experience through a dedicated app.

In contrast, competitors like Meta have successfully integrated their AI services into existing platforms, promoting easier access and higher user engagement.

The number of developers utilizing Gemini models has surged to over 4.4 million, indicating significant growth in interest and engagement.

Ultimately, Google's commitment to AI and its integration into various products is expected to significantly influence its future business growth and market position.

The premium subscription for the Gemini app also provides priority access to new features and updates, which may attract more serious users of AI technology.

Despite some user reluctance to switch to the standalone app, the Gemini platform is expected to receive ongoing updates and attract new users as it develops.

This change creates barriers for iOS users, potentially leading to lower adoption rates for Gemini, especially in regions where app downloads are less common.