The announcement was made on February 20, 2025, through an Instagram video featuring her song 'Feeling Myself' with Nicki Minaj.

Fans of Beyoncé, known as the BeyHive, expressed excitement about the financial implications of purchasing Cécred products while also joking about affording tickets to her upcoming 'Cowboy Carter' tour.

Beyoncé emphasizes that all hair types—coily, kinky, wavy, or straight—share more similarities than differences.

Beyoncé Knowles-Carter's haircare brand, Cécred, is set to launch at Ulta Beauty, marking a historic exclusive partnership for the retailer.

With the legal case dismissed, Beyoncé can now focus on her upcoming tour and business ventures, celebrating her recent Grammy wins.

This launch comes shortly after Jay-Z's legal troubles, where a lawsuit alleging he attacked a 13-year-old girl was dropped.

Experts predict that Cécred will achieve strong sales, akin to successful brands like Rihanna's Fenty Beauty and Kim Kardashian's SKKN.

Both Beyoncé and Tina Knowles have teased a new collection that promises to 'revolutionize' hair care, with more details expected soon.

Beyoncé humorously engaged with fans during the announcement, showcasing her glamorous look and the excitement surrounding her brand.

The brand honors the generational legacy of haircare knowledge passed down from Beyoncé's mother, blending tradition with modern science.

Cécred has recently expanded its product line to include styling tools for easy detangling, enhancing its market presence.

Cécred aims to be self-funded and maintain Beyoncé's vision at its core, ensuring authenticity in its offerings.