Priced at $19.99 per month, Alexa+ will be available through an early access program starting in late March 2025 and is included in Prime memberships.

The service utilizes personal information such as purchase history and dietary preferences to tailor its responses and suggestions to individual users.

The assistant improves its abilities over time by learning from user interactions, enhancing its effectiveness with continued use.

Users can create smart home routines verbally, such as a 'Good Morning' routine that adjusts alarms and lighting through natural conversation.

Amazon is set to launch a new AI-driven service called Alexa+, which will enhance the capabilities of its existing smart assistant across various devices.

While consumers are generally open to using voice assistants for various tasks, many remain cautious about sharing sensitive information and using them for complex activities.

CEO Andy Jassy emphasized the need to rekindle consumer interest in Alexa, especially in light of competition from advanced AI chatbots like ChatGPT.

To maintain accuracy and reliability, the assistant leverages Amazon's knowledge graphs and partnerships with trusted sources to mitigate misinformation.

Alexa+ integrates with third-party services like OpenTable, Ticketmaster, and Uber Eats, enhancing user interactions with context-aware responses.

Although the features have been demonstrated, real-world performance remains to be seen, and success could position Amazon competitively against Google, Apple, and OpenAI.

Research indicates that around 60% of respondents believe voice assistants will become as capable and reliable as humans within the next five years, though trust remains a significant barrier.

Designed for natural conversations, the assistant understands colloquial expressions and complex ideas, making interactions feel intuitive and friendly.