This consortium fosters collaboration between academia and industry, featuring participation from major companies such as OpenAI, Coca-Cola, Tata Group, Analog Devices, and TWG Global Holdings.

The consortium aims to finalize its key research projects and begin full-scale studies by the end of 2025.

Anantha Chandrakasan, Dean of MIT's School of Engineering, leads the consortium, which is backed by MIT President Sally Kornbluth and key faculty members.

SK Telecom has become a founding member of the MIT GenAI Impact Consortium, aiming to explore the commercialization of generative AI technologies.

As part of this initiative, SK Telecom plans to launch its AI-powered personal assistant, Aster, by March 2025, leveraging MIT's expertise to adapt the service for the US market.

MIT has demonstrated its commitment to AI-enabled industrial transformation, having published 25 papers on generative AI in the past year.

The company is also looking to strengthen its partnership with OpenAI, with a focus on generative AI, analog devices, and AI semiconductors.

This partnership is expected to drive innovation across various sectors, including information and communication technology, semiconductors, and energy.

The initiative is designed to provide practical direction for the AI sector by connecting industry leaders with academic institutions.

Key research areas for SK Telecom will focus on AI-driven personal assistants, AI data centers, and innovative applications like physical AI.

Additionally, SK Telecom's AI R&D Center acts as the control tower for SK Group's AI technology initiatives, focusing on AI modeling, vision AI, digital twins, and AI factories.

Overall, the consortium represents a significant step towards integrating generative AI technologies into practical applications across various industries.