OpenAI has made its ChatGPT search feature available to all users on chatgpt.com, eliminating the need for sign-up.

This new 'Search' function is designed to compete with established search engines like Google and Bing, as well as emerging AI-driven search tools.

Initially tested as SearchGPT, the feature was first launched for paid subscribers in late 2024 before being rolled out to free-tier users.

OpenAI plans to further enhance its search capabilities with features like mobile web search expansion and AI-generated news summaries.

The introduction of Deep Research allows users to conduct in-depth research using the o3 model, although it remains a premium feature.

OpenAI claims that this feature combines natural language processing with real-time information, enhancing the accuracy of search results.

The launch of ChatGPT search raises questions about its potential to disrupt Google's long-standing dominance in the search market.

Despite the rise of AI-driven search tools, Google still holds a significant market share, with 92% compared to Bing's 4%.

Deep Research is slower than standard ChatGPT, potentially taking up to 30 minutes per query, and is limited to 100 queries per month for Pro subscribers.

Concerns about data security persist, particularly regarding the storage and processing of sensitive information entered by users.

To enhance privacy, users are advised to use private browsing sessions and VPNs, and to refrain from sharing personal identifiable information.

Users should remain cautious of potential inaccuracies in AI-generated responses, as the technology is susceptible to misinformation.