Metallica's VR Concert Film to Debut on Pricey Apple Vision Pro Headset in 2025

March 11, 2025
Metallica's VR Concert Film to Debut on Pricey Apple Vision Pro Headset in 2025
  • However, the high price of the Vision Pro, which can also be purchased via a 12-month installment plan, makes it financially inaccessible for many fans.

  • Metallica has announced an immersive concert experience film specifically designed for the Apple Vision Pro headset, set to be available for free starting March 14, 2025.

  • Lars Ulrich humorously critiqued the headset's cost compared to concert tickets, questioning its value in fulfilling personal needs.

  • The collaboration with Apple emphasizes exclusivity, as many other compatible VR headsets are available at much lower prices, potentially limiting access to the Metallica experience.

  • This concert film features full performances of iconic songs such as 'Whiplash,' 'One,' and 'Enter Sandman,' recorded during their recent show in Mexico City as part of the M72 tour.

  • Ulrich highlighted the importance of fan engagement in Metallica's decisions, referencing their history of connecting intimately with fans through various initiatives.

  • The Vision Pro headset, which launched in February 2024 at a price of $3,499, has faced criticism for a lack of immersive content, a gap that this concert video aims to fill.

  • A trailer for the immersive concert has been released on YouTube, along with an interview featuring Ulrich conducted by music host Zane Lowe.

  • This initiative comes as Apple reassesses its extended reality strategy, having previously scaled back Vision Pro production due to lower-than-expected demand.

  • In 2024, the Vision Pro headset reportedly sold around 500,000 units, falling short of Apple's initial forecast of 800,000 units.

  • Metallica's venture into immersive VR follows a trend in the music industry, with other artists like Alicia Keys and U2 also exploring similar live music experiences.

  • Ulrich described the immersive experience as 'unlike anything we've ever done before,' aiming to enhance fan interaction and break the fourth wall.

Summary based on 69 sources


Get a daily email with more Tech stories

More Stories