Google Meet Boosts Video Calls with AI Studio Filters and Real-Time Translation

March 12, 2025
Google Meet Boosts Video Calls with AI Studio Filters and Real-Time Translation
  • Users have the flexibility to customize their lighting settings, including position, brightness, and color temperature, or they can select from pre-set studio options.

  • The rollout of these features is underway, with custom backgrounds, studio lighting, and studio sound already accessible, while the 'Translate for me' and background removal functionalities are also operational.

  • One of the standout features, Studio Sound, enhances voice clarity, ensuring that users with lower-quality headsets can still be understood clearly during calls.

  • Google Workspace is enhancing its video conferencing capabilities in Google Meet by introducing new AI features, including a free AI filter that provides a professional studio look.

  • These AI enhancements are available to users on Workspace Business and Enterprise plans without any additional costs for the Gemini AI model.

  • The improvements encompass image and background enhancements for Google Meet, alongside built-in real-time translation for Google Chat, leveraging the capabilities of the Gemini AI model.

  • System administrators have the ability to control user access to these new features, allowing users to enable them based on their preferences.

  • Google's strategy involves integrating Gemini AI features into its core services rather than offering them as separate add-ons, having phased out several Gemini-related add-ons earlier this year.

  • The 'Studio look' feature significantly improves video feed quality by reducing noise and enhancing sharpness, while 'Studio lighting' simulates optimal lighting conditions for video calls.

  • Despite these advancements, analysts note that Google is still striving to catch up to Microsoft, which continues to enhance its Microsoft 365 Copilot tools.

  • In a related development, Microsoft has announced the discontinuation of Skype, consolidating its functionalities into Teams, intensifying competition in the videoconferencing space.

  • Google Chat now features an automatic translation tool that supports around 120 languages, translating incoming messages into users' preferred languages while retaining the original text for reference.

Summary based on 4 sources


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