Additionally, the incognito mode allows users to ask questions without saving data to Google's servers, although this feature is currently limited to web browsers.

The long-term impact of this decision on user engagement and market positioning will be closely monitored in the competitive landscape of conversational AI.

Google has made significant upgrades to its AI chatbot, Gemini, including the introduction of a new model that enhances its reasoning capabilities.

This change positions Google more competitively against ChatGPT, which also allows limited access without an account but restricts features similarly.

This change aims to make Gemini more accessible to casual users, allowing them to interact with the AI without the need for an account, similar to ChatGPT.

However, users accessing Gemini without an account will be limited to the default 2.0 Flash model and will not be able to upload images or access chat histories.

While the sign-in requirement has been lifted for the web version, users on Android and iPhone still need to log in to use the chatbot.

This strategic shift reflects the growing importance of generative AI in digital experiences, as more individuals turn to AI for various tasks.

Experts believe that this approach may help Google attract new users and compete more effectively against rivals like ChatGPT in the conversational AI market.

The initiative is designed to attract users who may be hesitant to register, allowing them to experience the AI without commitment.

The lack of saved chat history may appeal to privacy-conscious users, as conversations are not stored without an account.

Furthermore, Google has announced that access to the Gemini AI model will now require a dedicated app on iOS, discontinuing access through the Google app.