RFU chief executive Bill Sweeney has indicated that without an increase in licensed events, justifying the substantial investment in Twickenham will be challenging, especially with other cities like Birmingham and Milton Keynes expressing interest in hosting England rugby.

The RFU is also looking to diversify Twickenham's event schedule, similar to the successful model of Tottenham Hotspur Stadium, which hosts multiple non-football events annually.

Sweeney faces a vote of no confidence next Thursday, stemming from controversy over his substantial salary and bonuses amidst financial struggles within the RFU, leading to grassroots discontent.

Any potential move away from Twickenham would likely face strong opposition from England rugby supporters, adding pressure on Sweeney, whose leadership has already been criticized.

This limitation has already led to missed opportunities, such as Beyoncé's six concerts in June 2025, which will take place at Tottenham Hotspur Stadium instead of Twickenham.

Reports suggest that the RFU's statements regarding relocation may be a strategic move to pressure the local council for a new agreement on event licenses, highlighting the risks of relocation if demands are not met.

Ultimately, the RFU's future at Twickenham hinges on the outcome of these negotiations and the ability to adapt to modern commercial needs while maintaining sporting traditions.

The Rugby Football Union (RFU) is contemplating relocating from Twickenham due to licensing constraints that limit the venue to just three non-rugby events each year.

Documents reveal the RFU's frustration as Twickenham's restrictions stand in stark contrast to venues like Tottenham Hotspur Stadium and Wembley, which can host significantly more non-sporting events annually.

Sweeney is currently in negotiations with Richmond Borough Council to secure an increase in the number of permissible events at Allianz Stadium, which is crucial for making the stadium's revamp financially viable.

The RFU plans to submit licensing applications soon, aiming to gradually increase non-sporting events to nine in 2026, twelve in 2027, and fifteen in 2028.

Despite these plans, the RFU's leadership is under scrutiny, particularly following the resignation of chair Tom Ilube and ongoing calls for a no-confidence vote against Sweeney.