Currently, around 700 million users engage with Meta's AI assistant monthly, with a goal to reach one billion users by the end of 2025.

Meta AI has officially launched in Germany and the EU, enabling users to access a chat-based AI assistant via popular platforms such as WhatsApp, Facebook, Messenger, and Instagram.

Designed to improve user experience, the assistant aims to provide personalized recommendations, automation, and generative AI tools for content creation.

Despite its potential benefits, many users have voiced dissatisfaction, labeling the AI feature as 'annoying' and unnecessary for a messaging app.

Social media complaints include requests to disable Meta AI, with users arguing that it clutters their messaging experience and lacks relevance.

Meta AI is positioned to facilitate learning, creativity, and connectivity, competing against other AI assistants like Gemini and ChatGPT.

While the AI can be used in group chats for specific prompts, its user experience is considered limited compared to rivals, as it currently supports only text interactions.

Meta's CEO, Mark Zuckerberg, emphasized the need for collaboration with the US government to counter regulations that hinder social media platforms.

The rollout faced delays primarily due to regulatory hurdles, notably a request from the Irish Data Protection Commission to halt training on content from adult European users.

Initially, the AI will support six languages and focus on text queries, with plans to enhance its capabilities over time to align with offerings available in the US.

A Meta spokesperson clarified that the text-only model was developed without using first-party data from EU users, highlighting ongoing cooperation with European regulators.

Meta aims to continuously expand its AI functionalities globally, introducing new features like personalization and memory, with ambitions for broader access.