The incident occurred shortly before 5 PM, prompting a swift response from Cumbria Police and emergency services.

Witnesses, including players and coaches from local football clubs, described the event as horrific, with Poppy being pronounced dead after being rushed to the hospital.

A 40-year-old man from Lancaster has been arrested on suspicion of causing death by dangerous driving; authorities have confirmed there is no indication that the crash was intentional.

Cumbria Police are conducting an ongoing investigation into the circumstances surrounding the crash, urging witnesses to come forward with any information.

Forensic tape has covered damaged fencing on the pitch, with visible tyre marks indicating the severity of the collision.

In response to the tragedy, a campaign for a minute's silence in Poppy's memory has been initiated by Team Grassroots, with many local football clubs agreeing to participate.

The Reverend Canon Shanthi Thompson noted that the close-knit community held a moment of silence for the victims during an Ash Wednesday service.

Families in the community have come together to support Poppy's grieving parents during this difficult time.

A video from March 2024 resurfaced, showcasing Poppy's love for football and her coach encouraging her to embrace mistakes on the pitch.

The family of 10-year-old Poppy Atkinson from Kendal paid tribute to her after she tragically died following a crash on a sports pitch in Cumbria on March 5, 2025.

The girl's family is currently receiving support from specialist officers as they navigate this devastating loss.

Floral tributes have been placed at the scene, and flags at the clubhouse are flying at half-mast in Poppy's memory.