Ampere's analysis reveals that over half of the top 100 South Korean titles on Netflix during this period were originals, with 31% being exclusive to the platform, primarily produced by CJ ENM.

In the latter half of 2024, South Korean shows amassed an impressive 7.7 billion streaming hours on Netflix, accounting for approximately 8% of all viewing on the platform.

During this period, Korean dramas and films represented 17% of Netflix's top 500 non-U.S. titles, showcasing their growing popularity.

According to Ampere Analysis, South Korean content has consistently contributed 8% to 9% of total viewing hours on Netflix since 2023, significantly outperforming content from the UK and Japan.

To bolster its offerings, Netflix has committed $2.5 billion to Korean content from 2024 to 2028, supporting the growth of original productions.

Local producers like CJ ENM are also expanding their global footprint, with an ambitious budget of $818 million for 2025 and partnerships with international studios.

The global Hallyu phenomenon is enhancing the international reach of South Korean content, allowing for strategic partnerships that increase its popularity.

Leading the charge in viewership, "Squid Game: Season 2" topped Netflix's global charts in the second half of 2024, achieving nearly 620 million streaming hours.

Other successful titles include the romance drama "Love Next Door: Season 1" and the cooking reality show "Culinary Class Wars: Season 1," alongside older hits like "Crash Landing on You."

Netflix collaborates with local broadcasters such as JTBC, KBS, SBS, and MBC for licensing and distribution, further solidifying its presence in the South Korean market.

Despite fierce competition from U.K. hits and the rise of Japanese anime, Korean content continues to maintain a robust viewer base on Netflix, consistently outperforming both.

Overall, South Korean content is a pivotal factor in Netflix's international success, driving both breakout hits and sustained viewership.