TikTok Star Sues Roblox Over Viral Dance Emote, Sparking Debate on Digital IP Rights
April 16, 2025
As a result of the ongoing legal issues, the 'Apple' emote is no longer available for sale on Roblox, indicating potential repercussions for the platform.
In response to the lawsuit, Roblox has reiterated its commitment to protecting the intellectual property rights of creators and expressed confidence in its legal position.
Filed in California, the lawsuit raises critical concerns about the protection of intellectual property for independent creators in digital environments.
Heyer's situation highlights the struggles content creators face in safeguarding their intellectual property in a digital landscape where their work can be easily replicated and monetized without consent.
The controversy arose after Roblox included the dance as an emote in an update released on August 17, 2024, coinciding with Charli XCX's summer album launch, despite not securing a licensing agreement with Heyer.
While choreography has been protected under U.S. copyright law since 1976, the rise of platforms like TikTok has complicated ownership debates over viral dance trends.
The legal action reflects ongoing challenges regarding intellectual property rights in dance, referencing previous lawsuits against platforms like Fortnite and recent cases involving choreographers.
The outcome of this case remains uncertain, as previous legal battles involving dance copyright have faced challenges, including a notable dismissal against Fortnite in 2020.
Heyer's attorney has highlighted the importance of fair compensation for creators and expressed a willingness to resolve the dispute amicably.
This lawsuit could significantly impact how intellectual property rights are managed on virtual platforms, particularly in relation to user-generated content.
Kelley Heyer, the TikToker known for the viral 'Apple' dance, has initiated legal action against Roblox, claiming the platform profited from her choreography without her permission.
The outcome of the case may set a precedent for the treatment of dance moves and creative expressions within the gaming industry, underscoring the need for clearer protections for artists.
Summary based on 33 sources
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Sources

BBC News • Apr 17, 2025
Charli XCX Apple dance creator sues Roblox over emote
TechCrunch • Apr 18, 2025
TikToker sues Roblox over her Charli XCX ‘Apple’ dance
Rolling Stone • Apr 18, 2025
Creator Behind Viral Charli XCX ‘Apple’ Dance Sues Roblox Over Copyright Violation