This strategic move underscores Meta's focus on building a proprietary AI ecosystem while Apple Intelligence continues to face challenges.

In contrast to Meta, other developers, including Elon Musk's X, continue to incorporate Apple Intelligence features, highlighting Meta's isolationist approach.

The ongoing tension between Meta and Apple may be exacerbated by Apple's App Tracking Transparency policy, which limits data collection without user consent.

Meta has blocked access to Apple Intelligence-powered Writing Tools across its iOS applications, including WhatsApp, Instagram, and Facebook, in favor of promoting its own AI tools.

Reports from Brazilian media highlighted the absence of Apple's text-editing AI tools in Meta's applications, sparking discussions among users.

Users began reporting the lack of Apple’s writing tools in Meta’s apps since late 2024, with these features replaced by a link to Meta's own AI system.

This change, which began as early as December 2024, has caused confusion among iPhone users who previously relied on these features.

The removal of these Writing Tools was confirmed to be in effect as of April 17, 2025, although the exact date of the change remains unclear.

As consumer expectations for smarter technology rise, the competition between these tech giants raises concerns about user privacy and control.

Despite the block in Meta's app environment, users can still access Apple Intelligence Writing Tools via web browsers on devices like Mac, iPhone, and iPad.

No official statement from Meta has clarified the reasoning behind this change, suggesting a deliberate shift rather than a temporary glitch.

Meta AI, which is integrated into all of Meta's apps, offers similar text creation and image generation capabilities, making it less favorable for Meta to support Apple Intelligence.