Samsung has launched 'Home Care Plus', a customer service feature that helps diagnose appliance errors, enhancing user experience and support.

The appliances powered by Tizen OS and Bixby are designed to save energy and include AI diagnostic features, with consumer data secured by Samsung Knox.

Samsung's air conditioners are customized based on lifestyle research, recognizing that Indian consumers often use fans in conjunction with ACs.

Samsung is enhancing its AI-powered appliances for the Indian market by incorporating vernacular language support and features tailored to local needs.

In May 2025, Samsung plans to introduce nine Indian languages to its Family Hub refrigerator, demonstrating its commitment to localizing products.

Key AI features include support for nine Indian languages, a Stain Wash function, customized cooling options, and the Home Care+ solution for automatic diagnostics.

The company aims for 70 percent of its sales in India to come from AI-based appliances, expanding its AI capabilities to mid-range products.

Key executives emphasize delivering customer value through ease of use, savings, and care by analyzing customer data and feedback.

The company aims to double sales of premium appliances in India in 2025 and will launch a Hyperlocal AI innovation lab by the end of the year.

Samsung's India headquarters operates four software development centers, focusing on localized feature development across consumer electronics, mobile, and appliances.

Samsung's AI initiatives are built around three pillars: Easy to Use, Saving, and Care, tailored specifically for the Indian market.

Tizen Lite, a simplified version of Samsung's operating system, is now being used in mid-end appliances to enable AI features like Bixby in devices without screens.