Following a review by the National Advertising Division (NAD), Apple has removed the 'available now' claim from its Apple Intelligence marketing page.

The NAD urged Apple to modify or discontinue misleading claims about its Apple Intelligence features after investigating the company's advertising practices.

Concerns were raised regarding the claims made about Siri's AI capabilities, questioning whether they misled consumers.

The NAD highlighted that Apple's AI-enhanced Siri was listed under 'available now' despite not being available, with a planned release for Fall 2025.

The NAD found that Apple's footnotes regarding feature availability were not clear or conspicuous enough to inform customers adequately.

The company faced backlash over inaccurate notification summaries and delays in launching its artificial intelligence features, prompting scrutiny from the NAD.

These modifications to the Apple Intelligence page indicate that Apple is responding to regulatory pressures concerning the representation of its products.

Apple updated its website to clarify that the delayed Siri features are still in development and will be available in a future software update.

At the time of the iPhone 16 launch in September 2024, several Apple Intelligence features, including Priority Notifications and Genmoji, were not fully available.

In response to the NAD's findings, Apple expressed disagreement with some conclusions but acknowledged the opportunity to collaborate and pledged to follow their recommendations.

During the inquiry, Apple acknowledged that some advertised Siri features, part of iOS 19, had been delayed, which contributed to the decision to modify its webpage.

Additionally, Apple removed a video related to Siri following an inquiry from the Better Business Bureau (BBB), reflecting ongoing scrutiny of its advertising practices.