Fei Pan emphasized that innovation and transformation are crucial for navigating the evolving challenges of the marketing landscape.

The company continues to experience double-digit growth in advertising revenue, thanks to strategic partnerships with major players like Meta, Google, and TikTok for Business.

Despite reporting a loss in 2024, BlueFocus's operational health remains strong, with healthy operating profit and cash flow, driven by increased AI revenue and reduced historical risk factors.

In its 2024 Annual Report, BlueFocus CEO Fei Pan announced the company's ambitious goal to become a leading global AI marketing technology firm, reporting a revenue of RMB 60.797 billion, which marks a 15.55% increase from the previous year.

The company is also positioning itself for growth in the metaverse sector, targeting cultural and tourism industries with AI and XR technologies.

Currently, AI is integrated into over 95% of BlueFocus's operations, resulting in efficiency gains ranging from 60% to an impressive 1000% across various marketing scenarios.

This integration of AI is designed to reduce costs and reimagine business models, significantly boosting AI-driven revenue.

BlueFocus aims for 70% to 80% of its revenue to be generated through AI, concentrating on high gross margins and innovative revenue models.

The launch of the Global Outbound Business 2.0 strategy marks a shift towards a technology-driven model, enhancing proprietary traffic development and competitive infrastructure to meet the needs of nearly 100,000 clients.

By the end of 2025, BlueFocus plans to label over 200 million data records, embedding AI into its organizational structure, including recruitment and promotion policies, supported by a dedicated team of nearly 300 product and technology professionals.

To overcome traditional barriers in global marketing, BlueFocus is implementing a new strategy aimed at expanding into high-value markets by 2025.

The company is also focused on developing new traffic technology platforms, with the expectation that BlueX and BlueTurbo will become significant revenue sources in the near future.