Alibaba and Baidu Challenge AI Giants with New Cost-Effective Models, Sparking Industry Price War
April 29, 2025
Alibaba has introduced Qwen3, a new suite of AI models that it claims can compete with or surpass those developed by OpenAI and Google.
These models feature hybrid reasoning capabilities, enabling them to tackle complex problems and routine inquiries with enhanced speed and accuracy.
Supporting 119 languages and dialects, Qwen3 broadens its applicability in international markets, accommodating both major and regional languages.
Despite these advancements, Alibaba faces challenges such as declining core marketing revenues and high costs associated with AI development, which are critical concerns for investors.
Geopolitical tensions may restrict the use of Chinese AI models in regulated industries, prompting increased investment from established firms in domestic AI development.
Both Alibaba and Baidu's developments reflect a trend towards democratizing AI access and fostering practical applications across industries, responding to global demands for improved AI investment returns.
The competitive pricing of Baidu's ERNIE Turbo series is putting pressure on established players like OpenAI and Anthropic, potentially leading to broader market price adjustments.
This situation highlights the broader implications of China's data protection regulations on international collaborations and business projects.
Baidu's co-founder, Robin Li, emphasized the importance of reducing costs to enable developers to effectively innovate and utilize AI models across various sectors.
The announcement of Qwen3, while promising, lacks detailed metrics regarding implementation costs, deployment timelines, and anticipated revenue impacts, raising questions about its financial viability.
In a related context, Baidu has seen a 5.50% decline in total shareholder return over the past five years, underperforming compared to the U.S. Interactive Media and Services industry.
Baidu aims to strengthen its position in the generative AI market as its traditional search services experience declining traffic and ad revenue.
Summary based on 92 sources
Get a daily email with more Tech stories
Sources

CNBC • Apr 29, 2025
Alibaba launches new Qwen LLMs in China’s latest open-source AI breakthrough
TechRepublic • Apr 29, 2025
Alibaba Debuts Qwen3, Calling It a ‘Significant Milestone in AGI and ASI’
Financial Times • Apr 25, 2025
Baidu founder highlights ‘shrinking’ demand for DeepSeek’s text-based AI
Yahoo Finance • Apr 25, 2025
China’s Baidu upgrades Ernie AI models and slashes prices