Curtis's concerns resonate with other celebrities, such as Tom Hanks and Scarlett Johansson, who have also criticized the unauthorized use of their likenesses in AI-generated content.

California Governor Gavin Newsom is advocating for legislation to protect actors from unauthorized use of their likenesses in AI-generated content.

Jamie Lee Curtis recently took to Instagram to express her frustration over an unauthorized AI-generated advertisement that misused her likeness, claiming it undermined her ability to speak her truth.

After her public appeal, Meta confirmed within hours that the video violated their policies and was subsequently removed.

As advancements in generative AI continue, celebrities like Curtis are increasingly becoming victims of deepfakes, which have become more realistic and harder to detect.

The ad, which falsely depicted Curtis endorsing a dental product, utilized footage from a legitimate interview she gave about wildfires, distorting her voice and message.

The incident underscores a broader issue of fake videos featuring celebrities promoting products or making controversial statements, which has become a recurring problem on social media.

Curtis announced her success on Instagram, celebrating the removal of the ad and thanking her followers for their support, stating, 'IT WORKED! YAY INTERNET! SHAME HAS ITS VALUE!'

Curtis's experience highlights the urgent need for stronger safeguards against AI misuse, which she likened to the 'Wild Wild West' of digital content.

The rise of generative AI tools has led to increased deepfake content on social media, prompting calls for better content moderation and legal accountability from tech companies.

Experts warn that the ease of creating deepfakes poses significant risks, including reputational damage and the potential for misinformation.

There are increasing calls for stronger laws and detection tools to protect individuals from unauthorized use of their likenesses in AI-generated content.