This 'brain gain' initiative represents a strategic shift, focusing on repatriating locals rather than solely attracting foreign talent.

President Christodoulides emphasized that the campaign will offer more than just tax breaks, including comprehensive support measures for returning citizens.

To facilitate repatriation, the government plans to implement a dedicated platform and address issues related to housing, education, and military service.

Cyprus is launching a global campaign named "Minds in Cyprus" aimed at attracting talented Cypriots back from abroad, as announced by President Nikos Christodoulides during the IN Business Awards 2025.

Updated tax incentives will specifically target Cypriots who have been abroad for over seven years and earn more than €50,000, prioritizing professional experience.

Digitalisation is also a core focus, with plans to enhance the 'Digital Citizen' application by integrating 60 new services by 2025.

A 'Brain Gain' event is scheduled in London on May 21, 2025, where around 20 companies will engage with over 700 registered Cypriot professionals considering a return.

A significant part of the strategy includes recent tax reforms, the first in 20 years, aimed at reducing tax burdens and promoting investments in technology and the green economy.

Cyprus's economy has shown impressive growth, with a 3.4% increase in 2024 and a notable decline in unemployment, particularly among youth.

Growing interest from American tech companies has been observed following recent diplomatic visits, indicating a promising market for Cypriot talent.

Overall, this initiative is part of a broader national strategy to enhance Cyprus's resilience, productivity, and competitiveness in the global market.

The campaign will officially launch in the United Kingdom next week, supported by Invest Cyprus and the Cyprus Chamber of Commerce and Industry.