Apple Reports Revenue Growth Amid Tariff Challenges, Shifts Manufacturing Focus to Vietnam
May 2, 2025
Vietnam is set to become the primary manufacturing hub for most iPads, Macs, Apple Watches, and AirPods sold in the U.S., while China will remain the main source for products sold elsewhere.
Despite a positive earnings narrative, Apple faces challenges including tariff costs that may strain budgets and the need for compliance training following legal setbacks.
Concerns have been raised by Democrats regarding the fairness of tariff exemptions, suggesting that they may impose unequal financial burdens on different companies.
This revenue projection comes amid ongoing trade tensions and changing economic policies affecting technology imports, raising questions about Apple's long-term growth.
Analysts expressed disappointment over a reduced buyback amount, indicating a cautious outlook from Cook regarding the company's near-term future.
Apple faces intense competition in China from rivals such as Huawei, complicating its market position amid slowing AI feature rollouts and tariff challenges.
Apple anticipates potential impacts on its operations from macroeconomic factors such as inflation, interest rates, currency fluctuations, and new tariffs on imports.
Tim Cook highlighted the risks of a complex supply chain concentrated in one location, signaling a strategic shift in Apple's manufacturing practices.
Apple reported a 5% year-over-year revenue increase to $95.4 billion for the January to March quarter, with iPhone revenue rising 2% to $46.8 billion, despite ongoing tariff challenges.
Apple expects low-to-mid single-digit revenue growth in its fiscal third quarter, aligning with an anticipated growth to $89.45 billion.
Apple's 12-month forward price-to-earnings ratio stands at 27.63, reflecting its valuation compared to competitors like Microsoft and Meta.
Investors remain encouraged by Apple's management of external risks, suggesting potential medium-term resilience for the company.
Summary based on 152 sources
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Sources

BBC News • May 1, 2025
Apple braces for $900m blow from Trump tariffs
The New York Times • May 1, 2025
Apple’s Quarterly Earnings Tops Wall Street Expectations With $24.78 Billion Profit
BBC News • May 1, 2025
Apple braces for $900m blow from Trump tariffs
TechCrunch • May 1, 2025
Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet