Concrete measures proposed include simplifying cross-border business operations, enhancing digital integration, and improving enforcement of Single Market rules.

On May 21, 2025, the European Commission unveiled a new single market strategy aimed at dismantling internal trade barriers to enhance cross-border business within the EU.

In response to global uncertainties and technological changes, the Commission has launched this initiative to simplify and strengthen the EU Single Market.

Fragmented national rules on packaging and labelling have been increasing compliance costs and causing inefficiencies, particularly for small and medium-sized enterprises (SMEs).

Recent reports have emphasized the need for increased integration within the EU to enhance competitiveness against major economies like China and the U.S.

To ensure effective implementation, the Commission plans to appoint high-level representatives in member countries to oversee the strategy's execution and reassess progress by 2026.

The introduction of the Digital Product Passport (DPP) is expected to ease compliance for businesses while improving consumer access to product information.

The strategy includes exemptions for small mid-caps, defined as firms with 250 to 750 employees and annual turnover below €150 million, from certain EU regulations on data protection, climate, and sustainability.

Overall, the strategy aims to create more opportunities for citizens and businesses, particularly for SMEs and startups, while ensuring social cohesion and sustainable growth.

This strategy marks a pivotal moment for the Single Market, reinforcing its role as the backbone of the EU's economic and social model.

A key focus is the removal of the 'terrible ten' barriers, which include limited recognition of professional qualifications and inconsistent packaging regulations across member states.

By focusing on reducing trade barriers and enhancing protections for workers and consumers, the strategy seeks to boost intra-EU trade and strengthen the EU's global position.