TELUS has been awarded the Mercure in the Productivity Enhancement category at the 45th Les Mercuriades competition, held on May 5, 2025, in Montreal, recognizing its innovative approach to artificial intelligence.

The award highlights TELUS' commitment to the innovative and responsible use of artificial intelligence (AI), with over 57,000 employees utilizing secure, custom AI tools daily.

TELUS has developed 31 bespoke AI solutions and is currently working on over 200 new initiatives aimed at enhancing productivity and efficiency.

Among its notable achievements, the Fuel iX platform enables employees to save an average of 40 minutes per task, reclaiming over 500,000 hours for higher-value work.

The NEO Assistant, which provides field technicians with instant access to critical operational information, is actively used by 75% of them and has facilitated over 7,000 tasks.

The SPOC (Single Point of Contact) Copilot has significantly improved employee IT support by managing over 230,000 conversations since its launch last year.

TELUS' AI-powered customer support tool on its website is the first globally to achieve 'Privacy by Design ISO 31700-1' certification, successfully handling over 300,000 customer requests.

Nazim Benhadid, TELUS Chief Technology Officer, emphasized the company's commitment to innovation while prioritizing ethical standards and privacy in AI development.

In December 2023, TELUS was recognized by the Responsible AI Institute for its commitment to responsible AI, and it plans to build Canada's leading Sovereign AI Factory in collaboration with NVIDIA.

TELUS' Translation Copilot has translated over 1.8 million words in just two months, enhancing internal communication efficiency.

Historically, TELUS has won multiple Mercures awards across various categories, showcasing its leadership and commitment to innovation and community service.

The first site of the Sovereign AI Factory is set to launch in Rimouski in summer 2025, further solidifying TELUS' position in the AI landscape.