Sellers can easily review, customize, or decline the AI-generated suggestions with a single click, facilitating a user-friendly experience.

Over 900,000 sellers have utilized Amazon's generative AI tools, with 90% accepting AI-generated content with minimal edits, indicating a significant improvement in listing quality.

Mary Beth Westmoreland, Vice President of Worldwide Selling Partner Experience, emphasized that EML empowers sellers to keep their listings fresh and competitive with ease.

On May 8, 2025, Amazon unveiled a new AI tool called Enhance My Listing (EML), designed to assist sellers in upgrading their existing product listings.

The tool simplifies the process of maintaining relevant and up-to-date product information, addressing the challenges sellers face in regular updates.

The introduction of EML comes at a time when Amazon sellers are facing challenges due to U.S. tariffs on imported goods, impacting smaller businesses significantly.

Enhance My Listing generates AI-driven suggestions for product titles, bullet points, attributes, and descriptions, informed by real-time customer behavior and market trends.

This initiative reflects Amazon's commitment to leveraging technology to enhance the seller experience and optimize the shopping experience for customers.

Currently, Enhance My Listing is rolling out to select U.S. sellers, with plans for broader availability in the coming weeks.

Early adopters of EML, such as C&M Personal Gifts and Campcraft Outdoors, report significant time savings and improved visibility for their products, with one business noting a reduction in listing update time from an hour to under 15 minutes.

Westmoreland highlighted that these innovations are intended to support independent sellers in building successful businesses on Amazon's marketplace.

As Amazon rolls out this tool, it competes with other companies like Google, eBay, Meta, and Shopify, which are also integrating generative AI into their marketing and product listing tools.