Google has appointed Koray Kavukcuoglu as its new chief AI architect, a move aimed at bolstering its artificial intelligence product development efforts.

This appointment comes as Alphabet faces increasing competition from tech giants like Microsoft and Meta, along with pressure from shareholders to monetize its AI products.

The company is under pressure to effectively monetize its advanced AI technologies, primarily developed within the DeepMind unit, as it seeks to create profitable AI products.

Coinciding with Kavukcuoglu's appointment, Google plans to invest $75 billion in AI infrastructure in 2025, addressing competitive and regulatory challenges.

Alphabet is also facing scrutiny to deliver financial returns on its AI investments, projected to reach $75 billion this year, amidst rising competition and regulatory pressures.

Despite being a leader in AI development through Google DeepMind, Alphabet has struggled to effectively commercialize its AI technologies.

At its recent I/O conference, Google unveiled new AI products and announced a $249.99 monthly subscription plan aimed at broadening access to its AI offerings.

CEO Sundar Pichai emphasized that Alphabet is entering a new phase in the AI platform shift, balancing generative AI advancements with traditional search functionalities.

Since 2023, Google has been restructuring by integrating DeepMind into its broader organization to keep pace with rapid advancements in AI and competitive pressures.

Kavukcuoglu, who has been with DeepMind since 2012, will continue to report to CEO Demis Hassabis while also serving as a senior vice president directly under Pichai.

In a notable collaboration, Google has recently secured a deal to provide computing resources to OpenAI, indicating a trend towards partnerships in the tech industry.

In a recent memo, Pichai highlighted the necessity for Google to adapt quickly to the rapid evolution of AI technologies, reinforcing the company's commitment to innovation.