Adobe has launched the Firefly app for both iOS and Android, providing users with access to generative AI tools for creating images and videos directly from their mobile devices.

The app supports various third-party models, including Flux.1 Kontext by Black Forest Labs and Gen-4 Image by Runway, enhancing user options for content generation.

Generated content syncs automatically with users' Creative Cloud accounts, allowing for seamless project continuation across web and desktop applications.

This launch comes as Adobe faces increasing competition from companies like Canva and Midjourney, which have built their tools around AI from the beginning.

Zeke Koch, Adobe's VP of product management for Firefly, noted that most users rely on the Firefly Image 4 model, while the more advanced Image 4 Ultra model sees minimal usage.

Subscription options for the app start at $9.99 per month, offering users 2,000 credits for images and up to 20 five-second video clips, with a premium tier providing 50,000 credits and unlimited video generation for $199.99 per month.

New users are offered 12 free generative credits to test the app's features before committing to a subscription.

Despite the app's launch, Adobe's stock has fallen nearly 14% in 2025, indicating investor skepticism about the company's AI strategy.

While some analysts express concerns over the sustainability of Adobe's AI growth, others highlight the company's strong performance and potential for future revenue growth driven by its AI initiatives.

The application features a user-friendly interface that encourages experimentation with various styles and effects in image generation.

Current video generation capabilities in Firefly are limited to five-second clips, requiring credits from Adobe's Creative Cloud.

Prior to the app's launch, users had to access Firefly through mobile browsers, making this new app a more convenient option.