This initiative comes amid increasing regulatory pressure from health officials advocating for changes in the food industry, as many countries in Canada and Europe have already implemented stricter regulations on synthetic dyes.

Consumer advocacy groups have raised concerns about the potential health risks of artificial dyes, linking them to issues like hyperactivity in children, a sentiment echoed in a 2021 review by the California Office of Environmental Health Hazard Assessment.

This decision aligns with Kraft Heinz's broader strategy to adapt to changing consumer preferences, especially as the company faced a 6.4% drop in sales last quarter.

Kraft Heinz has announced plans to eliminate artificial dyes from its U.S. products by the end of 2027, responding to FDA recommendations to phase out petroleum-based artificial colors in food.

While Healthline notes that there is no conclusive evidence directly linking artificial food dyes to health risks, they emphasize the need for further research.

The change will impact about 10% of Kraft Heinz's products by net sales, as the majority already utilize natural or no colors.

Brian Ronholm from Consumer Reports stated that the removal of synthetic dyes is overdue and will not compromise the taste or nutritional value of the products, although there may be minor color changes.

Additionally, the company is undergoing shifts in its board of directors, with Berkshire Hathaway stepping down, which may signal changes in its business strategy.

The resignation of two directors from Berkshire Hathaway highlights a significant corporate shift, as the firm played a crucial role in Kraft Heinz's formation through a merger in 2015.

Kraft Heinz has also faced criticism for its Lunchables products in schools, which were removed due to concerns over their nutritional content amid efforts to improve school meal standards.

Despite the recent announcement, Kraft Heinz's shares have seen a slight increase of about 1%, although they have dropped over 15% throughout the year.

Overall, this move reflects a growing trend in the food industry towards healthier options and greater transparency in product ingredients.