Marian Lee, Netflix's Chief Marketing Officer, emphasized that these venues will allow fans to step into their favorite stories through activities that include adventures, shopping, and themed food and drinks.

Each Netflix House will cover over 100,000 square feet, showcasing merchandise and food inspired by hit series like 'Wednesday' and 'Squid Game.'

This initiative marks a shift towards experiential engagement in entertainment, promoting active participation and social connections among fans.

Netflix is actively hiring for these locations, giving fans the opportunity to work alongside characters from their beloved series.

Fans can sign up online for early access to the Netflix House experience, enhancing their engagement with the brand.

Netflix is set to open immersive venues known as Netflix Houses in Dallas, Philadelphia, and Las Vegas, featuring themed experiences tied to popular shows.

One of the attractions, 'Squid Game: Survive the Trials,' will allow fans to participate in games and compete against characters from the series.

This venture presents a significant challenge for Netflix as it seeks to compete with established theme parks like Disneyland and Universal Studios, targeting a diverse demographic of fans.

The initiative aims to revitalize unused retail spaces while generating new revenue streams for Netflix, creating a unique fan experience that blends entertainment and interactivity.

Local artists will contribute unique sculptures and murals at the Philadelphia and Dallas locations, adding a local touch to the overall experience.

The staggered openings of these venues are intended to build anticipation and media interest, allowing Netflix to refine its model based on initial feedback.

These retail ventures are part of Netflix's broader strategy to enhance fan engagement through in-person experiences, complementing over 40 previously launched events that have attracted 10 million fans globally.